C L I E N T
A 100% argentinian team promoting underground progressive house music events in Perth, Australia.
C H A L L E N G E
The client had no clear vision for their brand, needing content to promote their events. Without a concrete direction, they were open to everything, leading to the challenge of defining and streamlining their brand identity.
PROCESS
I initiated a word-association exercise to align our ideas, but quickly realized a visual approach was necessary. After researching progressive house design trends, focusing on sans serif fonts, organic shapes, and an ethereal vibe
I created multiple logo concepts, including options that emphasized their argentinian roots.
The final design, a rough sans serif typeface paired with dynamic visuals, resonated with the clients. This cohesive identity allowed for easy updates with each new event, ensuring consistent yet fresh branding across all promotional materials.
The clients loved the result, and after their approval, I went on to develop a suite of promotional materials for various channels. The identity of PULSAR was complete, providing a strong, consistent visual language for their brand.
